A mid-sized hotel with a parking lot and cars in front, set against a backdrop of mountains and a partly cloudy sky.

Our Revenue Philosophy

Revenue Management

Our Revenue Management team provides strategic support to our hotels, driving top-line growth that consistently outperforms the competition. This is accomplished by synergizing innovative technologies, continuing education, and best practices to maximize RevPAR (Revenue Per Available Room) contributions for each hotel.​

We leverage an extensive library of best practices, analytical tools fused with our proprietary systems to deliver consistent and measurable performance. Some of these industry-leading tools include:

  • Centralized Revenue Management
    Strategically aligned systems supporting our hotels to achieve optimal revenue potential
  • In-Depth Strategy Sessions
    Weekly engagement to review competitive benchmarking and strategy execution
  • Sales and Marketing Support Profitability
    ​​​​​​​    ​​​​​​​Assessment and Displacement Analysis to ensure a healthy mix of business
  • Value Assessment
    Evaluate our strengths, weaknesses, opportunities, and threats in order to capitalize on market demand
  • Daily Reporting and Analysis
    Real-time and continual support to tame the uncertainties of dynamic demand patterns
  • Annual Budgeting and Forecasting
    Establish a financial target to define sales and expense figures accurately. 

Our Performance

FHG REVPAR (Revenue Per Available Room) INDEX

FY 2014 - FY 2018

*RevPar Index increased 5% over a 4-year period.

Our Revenue Management programs are designed to focus on maximizing yield per room. We amplify revenue potential through careful analysis of supply and demand, historical trends, city-wide trends, and competitive pricing. Our goal is to increase our market penetration and RevPAR Growth Index (RGI).

It is our responsibility to provide continual training and development to both our general managers and our corporate revenue management teams to ensure properties are properly positioned in their specific markets. It is proven that people, passion, and revenue-driven culture challenges all of our hotels to be competitive in their markets.

Here"s What We Do

Daily/Weekly​

  • Proprietary Daily and Weekly Reporting
  • Daily and Weekly Pick-Up Analysis
  • Weekly Strategy Calls with Hotel Leadership
  • Timely and professional responses to all sales leads and RFP’s using displacement analysis
  • Weekly STR Review

Monthly​

  • Monthly STR Review
  • Comprehensive Rate, Inventory and Systems Management
  • Sell Strategy Management
  • Performance to Budget Achievement Review
  • Social Media and Reputation Management

Quarterly​

  • ​Strategic use of proven & innovative digital marketing strategies to optimize online presence and potential for each of our hotel properties
  • Business development and negotiated account consulting for maximum ROI
  • Content Management of e-commerce portals such as Hotel Websites, Expedia, Booking.com, and TripAdvisor
  • Stakeholder Satisfaction Evaluations

Annually​

  • Key Account Recognition
  • Supply change and demand generation analysis
  • Competitor and SWOT Analysis
  • Forecasting and Budgeting
  • Investor Revenue Meeting