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developing the right strategy for your hotel.

Our Revenue Philosophy

Our Revenue Management team provides strategic support to our hotels, driving top-line growth that consistently outperforms the competition. This is accomplished by synergizing innovative technologies, continuing education, and best practices to maximize RevPAR (Revenue Per Available Room) contributions for each hotel.

We leverage an extensive library of best practices, analytical tools fused with our proprietary systems to deliver consistent and measurable performance. Some of these industry-leading tools include:

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Centralized Revenue Management

Strategically aligned systems supporting our hotels to achieve optimal revenue potential

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Value Assessment

Evaluate our strengths, weaknesses,

opportunities, and threats in order to capitalize on market demand

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In-Depth Strategy Sessions

Weekly engagement to review competitive benchmarking and strategy execution

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Daily Reporting and Analysis

Real-time and continual support to tame the uncertainties of dynamic demand patterns

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Sales and Marketing Support Profitability

Assessment and Displacement Analysis to ensure a healthy mix of business

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Annual Budgeting and Forecasting

Establish a financial target to define sales and expense figures accurately. 

FHG REVPAR (Revenue Per Available Room) INDEX

FY 2014 - FY 2018

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Our Revenue Management programs are designed to focus on maximizing yield per room. We amplify revenue potential through careful analysis of supply and demand, historical trends, city-wide trends, and competitive pricing. Our goal is to increase our market penetration and RevPAR Growth Index (RGI).


It is our responsibility to provide continual training and development to both our general managers and our corporate revenue management teams to ensure properties are properly positioned in their specific markets. It is proven that people, passion, and revenue-driven culture challenges all of our hotels to be competitive in their markets.

*RevPar Index increased 5% over a 4-year period.




FY 2014 - FY 2018


Proprietary Daily and Weekly


Daily and Weekly Pick-Up Analysis

Weekly Strategy Calls with Hotel


Timely and professional responses

  to all sales leads and RFP’s using

  displacement analysis

Weekly STR Review


Monthly STR Review

Comprehensive Rate, Inventory

  and Systems Management

Sell Strategy Management

Performance to Budget                Achievement Review

Social Media and Reputation



Strategic use of proven &

  innovative digital marketing

  strategies to optimize online

  presence and potential for each of

  our hotel properties

Business development and                  negotiated account consulting

  for maximum ROI

Content Management of

  e-commerce portals such as Hotel

  Websites, Expedia,,

  and TripAdvisor

Stakeholder Satisfaction                      Evaluations


Key Account Recognition

Supply change and demand

  generation analysis

Competitor and SWOT                   Analysis

Forecasting and Budgeting

• Investor Revenue Meeting

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*Revenue increased 63% over a 4-year span.

'The Revenue Management team is the absolute best! In my 20 plus years in the Hospitality Industry, I've never come across such a talented team of individuals such as Yash, Janki, and Richa - they do an amazing job.'

– E. Saenz,

   Hotel General Manager

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