REVENUE MANAGEMENT
developing the right strategy for your hotel.
Our Revenue Philosophy
Our Revenue Management team provides strategic support to our hotels, driving top-line growth that consistently outperforms the competition. This is accomplished by synergizing innovative technologies, continuing education, and best practices to maximize RevPAR (Revenue Per Available Room) contributions for each hotel.
We leverage an extensive library of best practices, analytical tools fused with our proprietary systems to deliver consistent and measurable performance. Some of these industry-leading tools include:
Centralized Revenue Management
Strategically aligned systems supporting our hotels to achieve optimal revenue potential
Value Assessment
Evaluate our strengths, weaknesses,
opportunities, and threats in order to capitalize on market demand
In-Depth Strategy Sessions
Weekly engagement to review competitive benchmarking and strategy execution
Daily Reporting and Analysis
Real-time and continual support to tame the uncertainties of dynamic demand patterns
Sales and Marketing Support Profitability
Assessment and Displacement Analysis to ensure a healthy mix of business
Annual Budgeting and Forecasting
Establish a financial target to define sales and expense figures accurately.
FHG REVPAR (Revenue Per Available Room) INDEX
FY 2014 - FY 2018
Our Revenue Management programs are designed to focus on maximizing yield per room. We amplify revenue potential through careful analysis of supply and demand, historical trends, city-wide trends, and competitive pricing. Our goal is to increase our market penetration and RevPAR Growth Index (RGI).
It is our responsibility to provide continual training and development to both our general managers and our corporate revenue management teams to ensure properties are properly positioned in their specific markets. It is proven that people, passion, and revenue-driven culture challenges all of our hotels to be competitive in their markets.
*RevPar Index increased 5% over a 4-year period.
OUR PERFORMANCE
HERE"S WHAT WE DO
FHG REVENUE
FY 2014 - FY 2018
DAILY/WEEKLY
• Proprietary Daily and Weekly
Reporting
• Daily and Weekly Pick-Up Analysis
• Weekly Strategy Calls with Hotel
Leadership
• Timely and professional responses
to all sales leads and RFP’s using
displacement analysis
• Weekly STR Review
MONTHLY
• Monthly STR Review
• Comprehensive Rate, Inventory
and Systems Management
• Sell Strategy Management
• Performance to Budget Achievement Review
• Social Media and Reputation
Management
QUARTERLY
• Strategic use of proven &
innovative digital marketing
strategies to optimize online
presence and potential for each of
our hotel properties
• Business development and negotiated account consulting
for maximum ROI
• Content Management of
e-commerce portals such as Hotel
Websites, Expedia, Booking.com,
and TripAdvisor
• Stakeholder Satisfaction Evaluations
ANNUALLY
• Key Account Recognition
• Supply change and demand
generation analysis
• Competitor and SWOT Analysis
• Forecasting and Budgeting
• Investor Revenue Meeting
*Revenue increased 63% over a 4-year span.