Ground-Up Development

Fine Hospitality has an unparalleled “Ground-Up” development experience in both planning and performance. This is implemented through our innovative methods, strategic knowledge, and delivering results. Our team has accomplished a wide array of projects including new builds, renovations, and brand re-positioning. 

​FHG firmly believes that market knowledge and timing is the key to our success. We are continually in search of sites and properties that are strategically located and have the potential for development or significant revenue enhancement.

All the while, we strive to increase operational efficiencies and thereby increase profit. High barriers to entry locations are favored to further our position within the marketplace. We enjoy excellent relationships with major lodging companies and financial institutions that help us accelerate our growth.

We are strategic in the improvement of existing properties focusing on repositioning assets, re-branding, changing management and creating capital investments. We set ourselves exceedingly high standards for property maintenance, housekeeping, and hospitality. Nonetheless, we’re able to gain a competitive edge through our in-depth operating knowledge, market savvy aptitudes, and marketplace knowledge.

Fine Hospitality believes that new hotels affiliated with strong franchises help outperform the competitive set by conducting extensive research for prime locations and new hotel sites and obtaining the best possible franchise license. Our extensive expertise in hotel design, construction, supervision, FF&E delivery, pre-opening marketing, hiring and training employees, opening and managing hotels keeps us in an optimal position amongst our competitors.

At a Glance

  • Feasibility and cost analysis
  • Brand and Design evaluation
  • Consultant selection
  • Construction Planning
  • Quality Control
  • General Contractor Selection

Projects in the pipeline




Fairfield Suites - 100 RoomsMarriottSan Dimas, CAActive
Hampton Inn & Home2 Suites - 200 RoomsHiltonSimi Valley, CAActive
Hampton Inn - 130 RoomsHiltonSanta Ana, CAIn Development
Aloft - 140 RoomsMarriottBuena Park, CASchematic
Tru by HiltonHiltonNorco, CABreaking Ground '22
Cambria SuitesChoiceHillsboro, ORBreaking Ground '22
Homewood SuitesHiltonBakersfield, CASchematic
Home2HiltonFresno, CAAquisition

Our Current Ground-Up Developments

  • Fine Hospitality Group

Springhill Suites, Placentia, CA

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  • Fine Hospitality Group

Fairfield Inn, San Dimas, CA

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  • Fine Hospitality Group

Home2 Suites & Hampton Inn, Simi Valley, CA

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