Ground-Up Development

committed to building success.

Ground-Up Development 

Fine Hospitality has an unparalleled “Ground-Up” development experience in both planning and performance. This is implemented through our innovative methods, strategic knowledge, and delivering results. Our team has accomplished a wide array of projects including new builds, renovations, and brand re-positioning. 

FHG firmly believes that market knowledge and timing is the key to our success. We are continually in search of sites and properties that are strategically located and have the potential for development or significant revenue enhancement.

All the while, we strive to increase operational efficiencies and thereby increase profit. High barriers to entry locations are favored to further our position within the marketplace. We enjoy excellent relationships with major lodging companies and financial institutions that help us accelerate our growth.


We are strategic in the improvement of existing properties focusing on repositioning assets, re-branding, changing management and creating capital investments. We set ourselves exceedingly high standards for property maintenance, housekeeping, and hospitality. Nonetheless, we’re able to gain a competitive edge through our in-depth operating knowledge, market savvy aptitudes, and marketplace knowledge.


Fine Hospitality believes that new hotels affiliated with strong franchises help outperform the competitive set by conducting extensive research for prime locations and new hotel sites and obtaining the best possible franchise license. Our extensive expertise in hotel design, construction, supervision, FF&E delivery, pre-opening marketing, hiring and training employees, opening and managing hotels keeps us in an optimal position amongst our competitors.



  • Feasibility and cost analysis

  • Brand and Design evaluation

  • Consultant selection

  • Construction Planning

  • Quality Control

  • General Contractor Selection

  • Architectural, Project & Design Management

  • FF&E and OS&E Management from in-house Procurement Team 

Projects in the pipeline

Springhill Suites - 117 Rooms

Fairfield Suites - 100 Rooms

Hampton Inn & Home2 Suites - 200 Rooms

Hampton Inn - 130 Rooms

Aloft - 140 Rooms








Placentia, CA

San Dimas, CA

Simi Valley, CA

Santa Ana, CA

Buena Park, CA


Breaking Ground Fall '19



In Development 


Click below to see more information on

our current ground-up developments

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