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'The Real Hospitality of Orange County'

Fine Hospitality takes quality management to a new level with this Quality Inn, Placentia hotel, located in Orange County, California. 

Location

Placentia, CA

Status

Completed

Size

131 Rooms

Hotel Link

Scope of Work

Operations Management 

Revenue Management

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Overview

When Fine Hospitality assumed management of this property, we found this hotel was not performing to its significant potential. As a Gen-1 Fairfield Inn by Marriott, FHG rebranded the property to a Quality Inn hotel, a revenue decline could’ve been anticipated. However, despite the down branding, Fine Hospitality managed to out-perform by significantly increasing annual revenues by over $600,000. 

Our approach was to bring in a seasoned General Manager with a strong operational background and a zealous Director of Sales, this combined with Fine Hospitality’s aggressive revenue management tactics we focused on corporate and leisure business. The mixture of a fresh renovation and an experienced operations team has proven to increase customer service scores and optimal sales performance, all the while competing with our Upper Mid-Scale neighbors. 

As a result of Fine Hospitality’s proven strategies, steady and disciplined operations, we’ve managed to rank #2 on Trip Advisor and within top 20% of the Brand’s “Likelihood to Recommend” score (LTR). However, what we pride most is the yielding of over 44% of Gross Operating Profit consistently over the last 4 years. 

Key Performance Indicators: 

  • RevPar Index: 109.1 

  • RGI: 6% 

  • GOP/NOI: 45% 

  • Trip Advisor: #2 

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